What exactly is business marketing and just as importantly, do we actually need it. In a nutshell, it is the activity of making your business and it’s products, known to as many folk as can be and for those folk to decide to buy the products or services that your business supplies. Wether you achieve this through advertising, use social media or just get the message across that you have a truly excellent product The bigger companies will of course have millions of pounds or dollars at their finger tips to spend on a programme of advertisinmg and PR. Their budgets allow them to have an endlesly changing portfolio of marketing styles and applications. The smaller businessman is less lucky and has to cut his cloth according to his means – more so than every before. Knowing how much of the firms budget and operating costs should be put down to marketing is such a difficult thing to know and get right. Talking to your accountant and any other business mentor is essential at this point – before you go sailing off into the busy and expensive world of advertising. Using an agency will obviously have one major benefit over the others who take the slower, home made method of advertising our wears; the agencies open doors to the world of tv or radio advertising.
Big Or Small, They All Need Business Marketing
