When you start your marketing of any sized business, small or large, it is esential to look at the methods open to you. Creating goals is one idea. Having something to strive for means a measurable target. Using smart which is specific, measurable, achievable, relevant and time-based goals, you can track progres in a recognisable and meaningful way. Another strong theme is to lock down your brand messaging framework – this means your messaging has to be strong and eye catching and mem0rable – so much so that your target audience wants to come back and investigate more and then get buying from you. Strong focuses will get the attention returning to your business model. Your brand promise will outline what the customer can expect from your company and the product you are offering. This method should be direct, concise – no waffl, and certainly no longer than one or two sentences. Your positioning statement delves deeply into exactly what you are offering, what your target audience is and where your business fits into the grand scheme of things in the marketplace. Your positioning statement needs to be short and snappy with just the facts and how they are accounted for.
A brand mission works off all proposition value statements to expand on your core statements by outlining what you aim to achieve and how you plan to achive this.